I write blog posts, guides, case studies, press releases, and thought leadership for tech companies and startups — content built to turn a product, a pitch, or a story into something people actually finish reading. My background spans in-house content leadership at companies like Mesh Payments, Wix, and Microsoft for Startups, plus PR strategy for global tech clients. A selection of published work is below.
A manual on negotiating pricing, managing vendor relationships, and gaining visibility and control over company SaaS spend — covering vendor selection, renegotiation, and how to get the most out of every dollar spent on software.
Read the guide (PDF)
A guide to navigating the changing landscape of corporate spend management, covering payment pathways, approval workflows, accounts payable, corporate cards, and how remote work reshaped the way finance teams handle spend.
Read the guide (PDF)
An explainer on how Mesh's numberless physical card, Plug & Pay, solves the visibility, control, and security problems of traditional corporate cards by linking directly to virtual cards on a spend management platform.
Read the article (PDF)
The story of "Golden Guard," an app built in weeks to connect volunteers with elderly citizens in Israel during the COVID-19 crisis — covering the government integrations, privacy constraints, and speed required to ship it, told through interviews with the engineering team.
Read the article (PDF)
An original survey-based report on how developers, freelancers, and agencies use rapid web development platforms — why they choose speed and cost-effectiveness over openness, which markets RWD serves best, and how the industry adapted during COVID-19.
Read the report (PDF)
Ghostwritten on behalf of Navot Volk.
A clear-eyed look at serverless architecture's actual tradeoffs — cutting through the hype to explain where serverless genuinely helps engineering teams and where it introduces new complexity.
Read the article (PDF)
Ghostwritten on behalf of Navot Volk.
A practical breakdown of how to separate genuine AI capability from marketing hype, written at the height of the industry's AI buzz — helping readers ask the right questions before buying into a startup's claims.
Read the article (PDF)
A product launch release announcing Viber Desktop for Windows and Mac, alongside a major Android redesign and the platform crossing 200 million users — written for wire distribution to tech and business press.
Read the release (PDF)