I write for a living — blog posts, guides, press releases, case studies — but almost all of it has been written on behalf of the companies I've worked for. This is a small space for writing under my own name.
I'm starting this blog to share shorter, more informal thoughts on the parts of the job that don't usually make it into a client-facing brief: how content strategies actually get built inside a marketing team, what changes when a startup scales past its first blog, why some press releases land and most don't, and the small craft decisions that separate content people skim from content people finish.
My background spans in-house content leadership at Mesh Payments, Wix, and Microsoft for Startups, plus several years running PR strategy at a global agency. That mix — in-house and agency, product marketing and press, guides and one-liners — is what this blog will draw from.
New posts will show up here as I write them. If you want to see the more polished, published side of the work, the writing samples section has a broader selection.